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China-EU Fashion Month Joins Hands with the 21st China Yiwu International Commodities Fair
Source: Fair News        Time:2015-11-06 [ BACK ]

China-EU Fashion Month Joins Hands with the 21st China Yiwu International Commodities Fair

    On September 25th, China-EU Innovation Center and China-EU Designers Association jointly launched “VDS 2016S/S Fashion Month” and held the press conference of “Starting Point of New Silk Road & Capital of IN Fashion” in Yiwu. Yiwu Government and Milan Huaxia Group (Italy) agreed to establish a strategic cooperative relationship and jointly promote the transformation and upgrade of brand companies from “Made in Yiwu to Designed in Yiwu”. 

    As far as we know, “China-EU Fashion Month” is one of the supporting activities of the 21st China Yiwu International Commodities Fair. On the occasion, a series of activities, including “International Designers Joint Show (creativity products)”, “Cross-industry Fashion & Art Life Static Exhibition & International Designers’ Exchanges on Future Products Development” and “Award Ceremony of the Alliance of Fashion Companies”, will be appeared in the fair. 

    In recent years, in order to promote industrial transformation and upgrade, Yiwu has taken the fashion industry as a breakthrough point to create a “fashion daily-use consumer goods industry” with the total output value exceeding RMB 100 billion by 2017. A characteristic fashion industry base, leading in Zhejiang province and well-known in China, will be basically established. And the fashion industry system, with design and marketing at the core, with “green, intelligence and innovation” as the symbol, will also be formed. It will be the pioneering area and demonstrative area of the fashion industry development in Zhejiang Province. The introduction of “China-EU Fashion Month” to Yiwu bridges the fashion industry of Yiwu and designer brands, drives fashion companies in Yiwu to build regional brand competitiveness and leads fashion brands of Yiwu to international markets.