China's consumer goods and retail industry underwent structural adjustments in 2025. The consumption-promotion policies since September 2024 took effect, with the growth of total retail sales of consumer goods accelerating in January-February 2025. In technological iteration, generative AI improved operational efficiency. Consumption investment and financing tilted toward certain tracks like catering and food & beverages. Residents' consumption structure upgraded, with preferences shifting to emotional value and cost performance, and green consumption scenarios became new opportunities. The industry showed structural differentiation: Baijiu and pet food grew strongly, while beer and dairy products faced pressure. IP co-branding and brand globalization boosted growth; emerging retail formats developed rapidly, and physical retail needs innovation.
Join Us at the 31st China Yiwu International Commodities Fair - Export Goods Exhibition
Date: October 21-24, 2025
Venue: Yiwu International Expo Center, Yiwu, Zhejiang, China
Register for Tickets: http://buyer.yiwufair.com/dreg/#/login?lang=en&origin=5587&fquestionId=489
For inquiries, please contact us. We look forward to welcoming you to this premier global trade event!