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    Overview of China's Consumer Goods and Retail Industry in 2025
    Source: News & Events        Time:2025-08-25 [ BACK ]

    China's consumer goods and retail industry underwent structural adjustments in 2025. The consumption-promotion policies since September 2024 took effect, with the growth of total retail sales of consumer goods accelerating in January-February 2025. In technological iteration, generative AI improved operational efficiency. Consumption investment and financing tilted toward certain tracks like catering and food & beverages. Residents' consumption structure upgraded, with preferences shifting to emotional value and cost performance, and green consumption scenarios became new opportunities. The industry showed structural differentiation: Baijiu and pet food grew strongly, while beer and dairy products faced pressure. IP co-branding and brand globalization boosted growth; emerging retail formats developed rapidly, and physical retail needs innovation.

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