China's outdoor products industry, covering outdoor footwear, clothing, and equipment, has grown steadily with the popularization of outdoor sports. At the policy level, multiple supportive documents provide clear guidance for the industry, promoting market standardization and innovative upgrading. In 2024, the market size of China's outdoor products reached 522.7 billion yuan, with a growth rate significantly higher than the global average, and is expected to further increase to 599 billion yuan in 2025.
In segmented fields, outdoor clothing accounts for 46% of the market. The scale of high-performance outdoor clothing reached 102.7 billion yuan in 2024 and is expected to exceed 121.3 billion yuan in 2025. The outdoor equipment market stood at 90.8 billion yuan in 2024 and is projected to reach 95.3 billion yuan in 2025. The current market shows diversified development characteristics, with domestic brands continuously making breakthroughs in segmented tracks through technological innovation and enhancing their competitiveness. In the future, policy support, expanding consumer groups, and product technology iteration will jointly drive the industry's growth.

Join Us at the 31st China Yiwu International Commodities Fair - Export Goods Exhibition
Date: October 21-24, 2025
Venue: Yiwu International Expo Center, Yiwu, Zhejiang, China
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