China's IP toy market is vibrant. Emotional value endows IP products with high premiums, and channels such as short videos and live broadcasts help expand the audience continuously. The market is fully competitive, providing growth opportunities for small and medium-sized manufacturers. On the supply side, diversified development is evident: IP matrices are constantly enriched to broaden customer groups, trendy toy categories have expanded from blind boxes to various types, and original IPs are being launched at an accelerated pace.
Chinese IP toy enterprises are making rapid progress in "going global". The global market share of Chinese trendy toys has increased from 3% in 2020 to 18% in 2025. Leading enterprises have performed prominently with strong growth in overseas sales. Many enterprises are accelerating their overseas layout, achieving the leap from "product export" to "cultural export", and their influence in the global market continues to rise.

Join Us at the 31st China Yiwu International Commodities Fair - Export Goods Exhibition
Date: October 21-24, 2025
Venue: Yiwu International Expo Center, Yiwu, Zhejiang, China
Register for Tickets: http://buyer.yiwufair.com/dreg/#/login?lang=en&origin=5587&fquestionId=489
For inquiries, please contact us. We look forward to welcoming you to this premier global trade event!